How is a trademark, containing or composed solely of Asian characters, assessed in the EU?
Although its implementation date continues to be delayed, the proposed Unitary Patent system promises a simpler and more cost-effective route to patent protection in and across the EU member states. We set out the answers to some frequently asked questions.
Domain names play an important role in the sales and marketing activity of any organisation, but it’s all too easy to overlook the IP implications of registering and managing online channels. We set out points to consider when seeking to align domain name registrations with trademark rights.
IP strategy is best considered at the start of research and development (R&D). The first step is choosing the IP approach to take during product development. Novagraaf’s Mark Suddaby explains the options.
The research and development (R&D) process can require considerable investment in both time and money.
When budgets are tight, IP expenditure will naturally come under scrutiny, with patent annuity payments often one of the first areas to be identified for cuts.
An internet meme is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the internet. Novagraaf’s Claire Jones examines the IP issues.
Some of you may have noticed that Disney’s new heroine is called Vaiana in most parts of Europe and Moana almost everywhere else. Novagraaf’s Anca Draganescu-Pinawin explains the disparity.
The Madrid System for the international registration of marks offers brand owners the opportunity to apply and maintain protection for trademarks in more than 90 countries via one single procedure, in one language and one set of fees.