Dan Halliday

Trademark Attorney

Manchester office
+44 (0)161 281 3000

Dan Halliday is a UK Chartered Trademark Attorney, having completed more than five years’ training at Novagraaf. Dan has experience in administering filing formalities for trademark applications, managing renewals, assignments and recordals, instructing local agents and performing IP audits. As a Trademark Attorney, Dan advises clients on their trademark and design portfolios and offers strategic advice on brand protection. He focuses on conducting pre-filing clearance searches for new applications, responding to official actions raised by the UKIPO and EUIPO, handling offensive and defensive oppositions, as well as drafting license agreements, settlement agreements and assignments.

Career history

Dan began his career in IP as an IP paralegal at a well-known patent and trademark attorney firm in 2013. He subsequently joined Novagraaf in January 2015, initially as a trademark paralegal and progressed to training to become an attorney in August 2016.

Work highlights

Dan has managed a worldwide filing project by identifying gaps in a historical trademark portfolio, preparing the filing strategy and overseeing prosecution of the applications across a wide range of jurisdictions.

Dan has overseen a number of global recordal projects in which he drafted legal recordal documents and liaised with foreign associates in many jurisdictions to ensure the trademark portfolios were up-to-date and accurate.


Dan is a member of CITMA.


  • English

Areas of expertise

  • Trademark registration and portfolio management
  • Trademark portfolio audits
  • Trademark prosecution
  • Trademark filing strategies
  • Trademark licensing and assignment

Industry specialisms

  • Drinks/beverages
  • Fashion & textiles
  • Licensing


Dan is recommended in The Legal 500 (2022 edition).

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