Jochen Baes

Trademark and Design Attorney

Brussels office
+32 (0)2 675 57 07

As a Benelux and European Trademark and Design Attorney, Jochen Baes has extensive knowledge of the different aspects of intellectual property, and in particular of trademark and design law.

Jochen provides clients with legal and strategic advice on the maintenance, protection and optimisation of their IP portfolios. He focuses on trademark filing strategies, prosecution, negotiations and drafting agreements, and advises both product- and service-based businesses, as well as companies with B2B and B2C focuses, in a wide range of sectors. He also administers domain name portfolios and conducts legal proceedings relating thereto. Moreover, Jochen provides advice on copyright and fair market practices and has experience in competition law.

Career history

Jochen obtained a Masters degree in Law from the University of Ghent, followed by a LL.M. in Intellectual Property and Competition law from the University of Liège.

Jochen gained experience in a renowned independent Belgian law firm and was active as an IP attorney for a major Belgian IP consultancy firm before joining Novagraaf in 2019.


  • Dutch
  • English
  • French

Areas of expertise

  • IP strategy
  • Trademark registration and portfolio management
  • Trademark filing strategies and portfolio audits
  • Trademark prosecution
  • Registered and unregistered designs
  • Copyright
  • Fair market practices
  • Domain names
  • Dispute resolution
  • Litigation management

Industry specialisms

  • Drinks/beverages
  • Food & food technology

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