Ariane Deruy

Senior IP lawyer, Ariane Deruy joined Novagraaf as Head of the Swiss Trademark Team in November 2021.

Ariane assists clients with IP strategy and management advisory services, litigation and pre-contentious support, agreement negotiations, and tailored trademark searching, watching and enforcement solutions.

Career history

Ariane obtained a Master of Laws in Intellectual Property (LL.M.) in 2003 from the University of Leicester in the UK. She started her career as a lawyer in the Corporate Support and Compliance division at Ernst & Young before joining a renowned IP firm in the Grand Duchy of Luxembourg. Since 2008, Ariane has pursued her IP career in Switzerland, in both private practice and multinational companies, before joining Novagraaf.

Memberships

Ariane is a member of INTA (International Trademark Association) and AROPI (Association romande de propriété intellectuelle).

Languages

• French
• English

Industry specialisms

• Designs
• Trademarks & Domain Names
• Strategy
• Food & food technology
• Luxury goods
• Fashion & textiles

Honours

Ariane is recommended in The World Trademark Review WTR 1000 (Edition 2025) :

"Novagraaf enjoys an excellent reputation in the Swiss market as a go-to for bespoke services that turn clients’ visions into reality. Operating out of 19 strategic locations across Europe, Asia and North America, its offices serve as global springboards for brands seeking comprehensive protection. Ariane Deruy offers robust leadership to the IP group. “With a proven track record of excellence, Ariane demonstrates exceptional precision in dealing with trademark applications. Clients rely on her know-how and dedication to achieving the best outcomes as she consistently delivers a top-tier service.”

The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.