Aurélie Guetin
Managing Director - Trademarks, Novagraaf France
Paris office
Aurélie Guetin started working in IP in 2005 at a Parisian consulting firm. She joined Novagraaf in 2011 as a Trademark and Design Attorney, and quickly became a team leader. Aurélie now leads the Trademark department at Novagraaf France, which consists of five team leaders and around 25 lawyers.
Aurélie has extensive experience in the protection of luxury and fashion trademarks and designs. She has also written several articles, and spoken in webinars, related to the NFT Metaverse and Artificial Intelligence. Aurélie regularly participates in conferences about trademark law.
Career history
Aurélie holds a Master's degree in Private Law from the Université d’ASSAS and a DEA in Intellectual Property (IP) from the Université de Nantes. She has been an IP consultant (trademarks and designs) and a Trademark Attorney at the EUIPO since 2010. Aurélie started her career in IP in 2005 at a trademark attorney firm in Paris and joined Novagraaf in March 2011.
Memberships
Aurélie is a member of the INTA (International Trademark Association), APRAM (Association of Trademark and Design Law Practitioners) and AIPPI (International Association for the Protection of Intellectual Property).
Languages
- French
- English
Areas of expertise
- Contracts
- Trademarks
- Designs and models
- Copyright
- Unfair competition
- Domain names
Industry specialisms
- Designs
- Trademarks & Domain Names
- Strategy
- Luxury goods
- Fashion & textiles
Honours
Aurélie is recommended in the World Trademark Review WTR 1000 (2025 edition):
"Clients of Novagraaf benefit from its sweeping geographical reach across Europe and strong local expertise. In France, the outfit is equipped with a team of experienced attorneys who dedicate their practice to achieving meaningful trademark protection for clients. Managing director Aurélie Guetin is a detail-oriented and sharp attorney. With the perfect blend of legal expertise, commercial savvy and pragmatic problem solving, Guetin dives deep into every instruction, ensuring top-tier results for prestigious brands." (WTR 1000, 2025 edition).
The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive 'go-to' resource for those seeking world-class legal trademark expertise.