Strategy

Your business is unique, and the IP strategy you need to realise its full potential must be designed accordingly.

As IP assets are key strategic drivers, portfolio decisions, both big and small can have lasting impact on your organisation's short-and long-term aspirations including competitive viability, entering new markets and revenue and budget targets. That is why it is essential to partner with an IP group experienced in helping to develop, nurture and adjust, when necessary IP strategies that align with corporate goals. 

Whether you are looking to expand geographically, bring IP to the market faster or find sophisticated ways to manage your IP in the digital age, our IP attorneys specialise in developing an IP approach that meets your specific needs.

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I appreciate the way Novagraaf reacts to our challenges, always bringing concrete solutions to our most complex issues.

Fabio Riva, Global Head of IP and Marketing Legal Counsel at AB InBev

Our experts

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