Happy holidays!

IP licensing can provide companies with additional (or core) revenue streams, enable them to raise brand awareness and enhance their reputation, and extend their brands into new markets and geographies. However, if IP ownership or validity is unclear, it can also pose significant financial and business risk.

Louis Vuitton has successfully opposed an EU trademark application for ‘XL Sporting’ based on the trademark reputation of its iconic LV monogram. The EUIPO’s Opposition Division found that the differences between the signs were eclipsed by similarities in the arrangement of the two letters, thereby creating a similar visual overall impression, as Florence Chapin explains. 

Counterfeit purchases spike before seasonal holidays and during designated sales periods, such as Black Friday, Cyber Monday and the January sales. Protect your brand, products and consumers effectively this year by targeting your online brand protection efforts on the most critical channels.