Annerie Beentje
Managing Consultant
Amsterdam office
Annerie is a certified Benelux and European trademark attorney with 30 years of experience in IP law. She specialises in providing strategic and efficient IP portfolio management solutions, including managing IP audits, due diligence, licensing, conflict resolution and process improvement. A lecturer at the Beneluxstichting Beroepsopleiding Merken- en Modellengemachtigden (BBMM), Annerie is enthusiastic about sharing her knowledge in the field of IP.
Annerie joined Novagraaf Netherlands as Managing Consultant at the start of 2023, where she is responsible for corporate accounts.
Career history
Before joining Novagraaf, Annerie contracted for various international companies for more than 20 years. In the process, she gained a thorough understanding of varying processes, strategies and challenges in the IP departments of large corporations.
Annerie is a BMM-certified trademark attorney (BMM is a quality mark for trademark attorneys in the Benelux) and a registered EU trademark and design attorney.
Work highlights
Annerie's IP expertise encompasses trademarks, design law, copyright and trade names. She focuses predominantly on strategy and process improvements, licensing and due diligence.
Memberships
Annerie is an active member of the Benelux Association for Trademark- and Design law (BMM), a lecturer at the BBMM and a member of INTA.
Languages
- Dutch
- English
- German
- Spanish
- French
Areas of expertise
- Trademark registration and portfolio management
- Design registration
- Copyright
- Enforcement and prosecution
- Strategy and process improvement
Industry specialisms
- Copyright
- Designs
- Trademarks & Domain Names
- Strategy
- Food & food technology
- Home appliances
- Luxury goods
- Assurances
- Automotives & aviation
- Drinks/beverages
- Packaging design
- Watchmaking
- Hospitality
- Licensing
- Médicaments
- Fashion & textiles
- Oil & gas
- Optical technologies
- Pharmacie
- Pharmacy
- Financial services
- Sports, travel & entertainment
Honours
Annerie Beentje has also been recommended in the 2025 edition of the WTR 1000:
'In the Netherlands, Annerie Beentje has bountiful amounts of work keeping them occupied: WTR 1000 newcomer Beentje has been working with an American artist and designer with regard to counterfeit pieces.' (WTR 1000, 2025 editie)