Download the 2018 issue of Perspectives magazine

A new look to celebrate 130 years of IP leadership

In this special 130-year anniversary issue of Perspectives, produced for this year's INTA Annual Meeting, we look in detail at some of the key issues facing IP professionals today. With best practice advice for designing and implementing a future-proof trademark strategy, tips on developing a cost-effective approach to anti-counterfeiting, and techniques on auditing and valuing IP portfolios, our experts provide practical and insightful guides for navigating many of the challenges ahead.

Download the full issue below.

Download the magazine

Perspectives: Special 130th anniversary issue INTA 2018

Latest news

News & opinion

Trademarks and cultural associations

Brand name and trademark selection are often associated with navigating potential infringement and opposition risks. Nevertheless, the consideration of local linguistic and cultural sensitivities is also part of the process, and a recent social media spat reminds us that cultural appropriation is a strong element of this, explains UK Trademark Attorney Luke Portnow.

By Luke Portnow,
Trademarks and cultural associations

For more information, please contact us

Cookie policy

To provide the best possible experience for website visitors, Novagraaf uses cookies. By clicking "Accept" or continuing using the site, you agree to our privacy policy, including our cookie policy.