In the rush to launch a new business, product or service, businesses often fail to consider trademark protection for key elements of their branding. Laura Morrish shares eight reasons for starting the trademark process early in the brand creation process.
As companies increasingly turn to innovative trademarks, such as colour, sound, holograms and motion marks, to differentiate themselves from competitors, questions arise as to how to protect these trademarks effectively. Sign up to our webinar on 15 September to discover the answers.
Businesses that are managing different brand names for the same products in different jurisdictions could save time and money by harmonising their trademark portfolio, says Luke Portnow.
With the aim of promoting the use of the French language in commerce, the Quebec government adopted a bill on 24 May 2022 entitled ‘An Act respecting French, the official and common language of Québec’. Volha Parfenchyk explains the contents and implications of the new law.
When you choose to file a trademark registration can have a direct impact on its validity. Too soon and it could lapse for non-use; too late and it could be invalid. Sigolène Pellet discusses the key elements to consider when determining the right time to register a trademark.
Model and socialite Hailey Bieber is just one of a long list of celebrities to have registered trademarks to maximise the brand and business opportunities that can come with fame. But fame alone is not enough to guarantee a straightforward trademark registration.
Effective IP portfolio management does not only require access to the right technology and tools. IP firms and departments also need to consider how they approach their day-to-day IP tasks.
On 8 June, the European Court of First Instance ruled on a dispute that has been ticking over between two famous companies for more than five years: the Californian Apple Inc and the Swiss watchmaker Swatch AG.
Choosing a ‘strong’ brand name for your business can be a challenging undertaking. Depending on your market and industry, there is a risk that your preferred name will have already been registered as a trademark by a third party. But what if you choose a similar logo?
Can you own the copyright to a song title? That’s the question at the heart of the recent dispute over Mariah Carey’s seasonal chart topper 'All I Want for Christmas is You'.
As part of its initiative to curb illicit trade in counterfeit goods, the Kenyan government has introduced the compulsory recordation of IP rights at the Kenyan Anti-Counterfeit Authority. With the new requirement due to come into effect on 1 January 2023, Volha Parfenchyk explains the procedure.
Laura Morrish celebrates World Gin Day (11 June) by examining the intellectual property considerations surrounding the popular spirit.