Trademarks & Domain Names

We’re excited to learn that the 2026 Annual Meeting of the International Trademark Association (INTA) will take place from 2–6 May at ExCeL London, UK. Our London team is on hand in case you have any questions about preparing your visit to the next INTA Annual Meeting.  

We’re excited to announce that the 39th MARQUES Annual Conference will take place from 16–19 September 2025 at the World Forum in The Hague, Netherlands.

After its patent rights expired, the owners of the iconic Rubik’s Cube attempted to use trademark registrations to extend its protection. After decades of disputes, its black and white trademark and now its colour trademark have been found invalid, as Volha Parfenchyk explains.

For successful companies, growth rarely occurs by chance. Expansion requires sharp choices, market insight and the ability to turn assets – such as trademarks and technology – into competitive advantage.

In sectors defined by rapid cycles and shifting consumer expectations, such as fast-moving consumer goods (FMCG), IP is not just about protection, it’s about acceleration. The ability to secure, align, and commercialise IP at pace is central to how companies bring new products and services to market, and how they grow. 

How distinct are the retail services of shops that offer only one brand's products (such as flagship stores) from those that sell products from multiple brands (such as department stores)? This was the question at the heart of the recent Rituals trademark class decision at the CJEU, as Sven Valstar explains.

The recent SKE v BB Crystal Bar trademark dispute in the UK emphasises the importance of robust and relevant evidence when seeking to establish goodwill, as Farhan Kazi explains.

From trade tariffs to changing import regulations, geopolitical uncertainty can cause many issues for international companies. At such times of change, intellectual property offers stability and protection, as Michaël Sumer explains.

The recent dispute over the Decathlon 'Easybreath' mask offers helpful clarity about the protection provided by EU design rights, says Florence Chapin. She dives into the ruling and the key takeaways for innovators.

From 1 December 2025, EU producers who make traditional products from a specific region can obtain the same legal status and protection as EU producers of agricultural products, wines and spirits. Volha Parfenchyk introduces the new EU protected Geographical Indication (GI), what it covers and the process of registration.  

With 24 official languages and three official alphabets, considering linguistic diversity within the EU can be a real headache when assessing the risk of trademark confusion, as Louise Péchoux discusses in the context of the recent ruling on the Schweppes May Tea trademark by the EU General Court. 

Watch the webinar recording to discover how to effectively protect your brands and consumers from online scams on social media platforms and e-commerce sites.