Download the latest issue of Perspectives magazine

Together we take IP further

Welcome to the latest edition of Perspectives, Novagraaf’s specialist journal of intellectual property management.

In this special issue of the magazine, we take a detailed look at some of the key issues facing IP professionals today, from preparing portfolios for Brexit to counteracting the threat of IP infringement through effective trademark watching. With best practice advice on protecting non-traditional trademarks in EU territories, such as multimedia, shapes, colours and smells; managing patent annuities budgets and deadlines; auditing and valuing IP portfolios; and preparing evidence of trademark use, we hope you find the magazine informative and helpful when it comes to navigating many of the challenges ahead. 

Download the full issue below.

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Publications

7 steps to creating a strong brand

Registering your chosen name as a trademark helps safeguard that brand value by providing a mechanism to act against third parties seeking to profit from your name and hard work. But, choosing and protecting a 'strong' brand name isn't always as easy as it may appear! In our latest factsheet, we share seven key steps to success.

7 steps to creating a strong brand

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