Strategy
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Webinars & events
[Webinar] Online marketplace brand protection: Who is liable for the sale of counterfeit goods?
Who is liable for the sale of counterfeit goods on e-commerce platforms, such as online marketplaces? In our 14 November webinar, our experts took a deep dive into EU case law on liability for the sale of counterfeit goods online and share monitoring and enforcement best practices for online marketplace brand protection.
Publications
A practical guide to the unitary patent and Unified Patent Court
As of 1 June 2023, organisations can benefit from the new unitary patent and Unified Patent Court system in Europe. We set out the answers to some frequently asked questions about this new European patent right in our updated white paper 'The Unitary Patent: A practical guide'.
News & opinion
The importance of IP strategy in the brand development process
IP rights provide an invaluable means for protecting the heart and soul of a brand. That's why identifying what trademarks to protect and proactively maintaining those rights is so crucial to the brand development process, says Trademark Attorney Laura Morrish.
Hot topics
Trademarks and branding: Why you should be tracking your brand development decisions
Tracking and recording decisions relating to new trademarks and branding is a vital but often overlooked part of the IP management process. In the first article of our new series on brand development, Vanessa Harrow explains why and offers a practical guide on where to start.
News & opinion
Likelihood of confusion is based on the relevant public’s understanding, rules EU General Court
In December 2022, the EU General Court discussed the assessment of the likelihood of confusion in the context of the dispute between the holders of the ‘Well and Well’ and ‘WellBe Pharmaceuticals’ trademarks. Florence Chapin sets out its conclusions
Hot topics
Online trademark infringement: Amazon to blame for trade in fake Louboutins suggests CJEU
In its December 2022 preliminary ruling, the Court of Justice of the EU found that Amazon’s practice of displaying ads for counterfeit Christian Louboutin shoes makes the e-tailer liable for online trademark infringement.
News & opinion
How to challenge unfair commercial practices by competitors
Unfair commercial practices not only prevent consumers from making informed decisions; they also impact the bottom line and reputation of the impacted companies. Here's what you can do about it.
Webinars & events
Webinar: How to protect your product packaging with intellectual property
In our 7 March webinar on IP and packaging, our experts explained how to use trademarks, designs and copyright to protect packaging visuals and messaging, and tackle IP infringement and counterfeiting.
Hot topics
New year’s resolutions: Give your IP portfolio a fresh start with a trademark audit
A thorough review of your trademark portfolio now will put both your IP rights and your business in a strong position for the year to come. Assess your registrations for strength, accuracy and cost with the help of our three-step process.
Hot topics
International trademarks: Is the Madrid System right for you?
The Madrid System for the international registration of trademarks allows brand owners to apply and maintain protection in the different member states of the system via one single procedure, in one language and one set of fees. However, levels of protection can vary and the process is not without its shortfalls.
News & opinion
IP enforcement: Trademarks as ‘sword’ or ‘shield’?
When deciding on your IP enforcement and protection strategy, both the 'sword' and 'shield' functions of trademarks must be kept in mind, says Laura Morrish.