Trademark portfolio management with EasyIP

Global trademark management can be complicated and that's why we created our EasyIP IP management portal.

In this 15-minute webinar, we cover how Novagraaf can help you to drive efficiencies and save significant costs using our trademark tools and services. You will hear from Toon Simons, Novagraaf's Managing Director of IP Services, Trademarks, as he walks through some of the important features of the EasyIP management tool.

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News & opinion

​​​​​​​So… distinctive: EU General Court deals blow to L’Oréal in trademark opposition proceedings

Generic and ordinary terms, such as ‘very’, ‘most’ and ‘like’, are normally considered to lack the distinctive character necessary for trademark registration. In finding likelihood of confusion between two trademarks using the word ‘so’, the EU General Court’s recent ruling is remarkable.

By Florence Chapin,
​​​​​​​So… distinctive: EU General Court deals blow to L’Oréal in trademark opposition proceedings

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