Global trademark management can be complicated and that's why we created our EasyIP IP management portal.
In this 15-minute webinar, we cover how Novagraaf can help you to drive efficiencies and save significant costs using our trademark tools and services. You will hear from Toon Simons, Novagraaf's Managing Director of IP Services, Trademarks, as he walks through some of the important features of the EasyIP management tool.
IP licensing can provide companies with additional (or core) revenue streams, enable them to raise brand awareness and enhance their reputation, and extend their brands into new markets and geographies. However, if IP ownership or validity is unclear, it can also pose significant financial and business risk.
Louis Vuitton has successfully opposed an EU trademark application for ‘XL Sporting’ based on the trademark reputation of its iconic LV monogram. The EUIPO’s Opposition Division found that the differences between the signs were eclipsed by similarities in the arrangement of the two letters, thereby creating a similar visual overall impression, as Florence Chapin explains.
Happy holidays and best wishes for 2025 from the Novagraaf team!