Webinar: How to futureproof your trademark portfolio


Our experts discussed how to effectively manage an international brand portfolio in the face of new global challenges in two webinars in February. Speakers from GrandVision and Luxottica provided the business perspective with practical examples.

Trademark departments are constantly confronted with emerging challenges to manage brands in a digital world. While the massive virtual paradigm shift has provided more opportunities for brands to globalise quickly, it has also increased the number of trademark applications, the complexity of protecting trademarks and monitoring for infringement. On February 24, our experts discussed how to effectively manage an international trademark portfolio with the new (virtual) world challenges through the corporate lens, with speakers from GrandVision (AM session) and Luxottica (PM session). Both 45-minute webinars are hosted by Questel.

Watch recordings:

The panel covered the following topics in both sessions:

  • Today’s challenges: from NFTs to the new virtual world, increased complexity and trademark applications
  • Data tools to perform better choices
  • Legal updates to look at closely
  • Business cases from GrandVision/Luxottica

Latest news

News & opinion

Artificial intelligence and patents: Are AI innovations eligible for protection in the EU?

Patents to protect innovation are applied for and owned only by their ‘human’ inventor, so what happens if a product is produced entirely and autonomously by a highly advanced computer? This question has been at the heart of a number of proceedings before patent offices around the world, including the EPO, as Volha Parfenchyk explains.

Artificial intelligence and patents: Are AI innovations eligible for protection in the EU?

For more information, please contact us

Cookie policy

To provide the best possible experience for website visitors, Novagraaf uses cookies. By clicking "Accept" or continuing using the site, you agree to our privacy policy, including our cookie policy.