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IP licensing can provide companies with additional (or core) revenue streams, enable them to raise brand awareness and enhance their reputation, and extend their brands into new markets and geographies. However, if IP ownership or validity is unclear, it can also pose significant financial and business risk.
Find out more about prior art and freedom to operate (FTO) searching, two types of patent searches with distinct objectives at different phases of innovation.
Are intellectual property and traditional knowledge friends or foes? Discover the IP mechanisms that protect folklore and indigenous knowledge this Halloween.
Are you facing challenges safeguarding IP in the fashion sector? Novagraaf joined with Questel to share essential strategies to protect your creative ideas for an on-demand webinar last month.
When creating a brand extension strategy, IP owners could learn much from the easyGroup’s approach to strategic brand development and effective IP management.
Starting your intellectual property audit now will provide the insights and foundation necessary to prepare your budget and activities for the coming year. Get started today with our helpful checklist of trademark auditing activities.
IP isn’t always the first priority for a business preparing for an initial public offering (IPO); however, the sooner you start thinking about your IP assets, the better prepared you’ll be.
Connecting trademarks and brands can enable IP owners to identify ways to save costs and build value. Maartje Broekmans explains how to match trademark and brand portfolios, assess gaps in protection and build a brand hierarchy with an IP audit.
Marketing teams and their legal advisers naturally differ in their approach to brand and trademark creation. The former often preferring product names that their more risk-averse legal colleagues consider too ‘descriptive’ from a trademark perspective. How do you find the right balance?
How effective is your trademark portfolio? Discover how a trademark audit can support brands with an international presence or global expansion plans.
Discover what the trademark strategies of UEFA, Wimbledon, the Tour de France and the Olympics can tell us about the role of intellectual property in sports.
At the ECTA Annual Conference last month, Ingrid Mennens, Managing Director of Novagraaf Belgium, shared her insights on the hot topic of AI and IP. Here, we summarise some of the key talking points from her presentation.