Trademark protection in the UK

For more than 130 years, Novagraaf has been supporting iconic brands and innovative organisations in the UK, including representing companies in the fashion, food and beverages, automotive and sport sectors.

Across the Novagraaf Group, we work with national and international businesses to ensure the protection and enforcement of their intangible assets through trademark, patent, design, domain names and copyright law. From our dedicated offices in the UK, our trademark practice also provides specialist local trademark support to UK companies, from advising on strategies relating to COVID-19 recovery to the impact of Brexit.

Please get in touch to find out how Novagraaf can assist you with your UK trademark, design and domain name matters.

[The Novagraaf UK team is] responsive, understands clients needs, budgets and provides pragmatic advice, [ is] very willing to meet different requirements for billing and to work collaboratively with other law firms working on the client’s matters.

The Legal 500 (2022 edition) Contact us to discover how our team can support your business

Novagraaf in the UK


In the top UK trademark attorney firms, with one of the largest portfolios of active UK trademarks under management


Active UK trademarks under management


UK offices

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A registered design right can provide legal certainty and a cost-effective route to protection in fast-moving industries...


Novagraaf stands out as the one of the largest trade mark portfolio management practices in the UK.

The Legal 500 (2022 edition) Find out more

Discover our UK offices

Novagraaf London
3rd Floor
77 Gracechurch Street

Novagraaf Manchester
Suite 8b
Lowry House
17 Marble Street

Novagraaf Norwich
Norwich Research Park
Colney Lane

Contact our UK trademark team

Read our latest insights

News & opinion

The caterpillar is still hungry for a ‘lookalike’ decision

The legal dispute between Marks & Spencer and Aldi over their rival Colin the Caterpillar and Cuthbert the Caterpillar birthday cakes was the source of many headlines and Twitter posts in 2021. Luke Portnow explains what the supermarket chains' decision to settle out of court means for the UK's law of 'passing off' post-Brexit.

By Luke Portnow,
The caterpillar is still hungry for a ‘lookalike’ decision
Hot topics

Battle of the eagles: Trademark infringement and ‘indirect’ confusion

If a likelihood of direct confusion between two trademarks cannot be established, the courts may still be prepared to find infringement on the basis of a likelihood of indirect confusion. A decision by the England and Wales Court of Appeal over the ‘American Eagle’ trademark provides some insight into the circumstances necessary for indirect confusion to apply.

By Laura Morrish,
Battle of the eagles: Trademark infringement and ‘indirect’ confusion

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