[Webinar] Online marketplace brand protection: Who is liable for the sale of counterfeit goods?

Who is liable for the sale of counterfeit goods on e-commerce platforms, such as online marketplaces? In our 14 November webinar, our experts took a deep dive into EU case law on liability for the sale of counterfeit goods online and shared monitoring and enforcement best practices for online marketplace brand protection. 

While online marketplaces provide a vital e-commerce channel for many brands, these platforms are also used by counterfeiters to sell illegal, defective and harmful copies of legitimate goods. Who should be held responsible for stamping out this infringement? 

Given the cross-border and virtual nature of counterfeits sales, it is not easy for brand owners to locate infringements or act against perpetrators. What about the liability of the online marketplaces who act as intermediaries to the promotion and sale of fake goods?  

In this 45-minute webinar, our trademark experts discussed the latest online marketplace brand protection rulings, including the famous Louboutin v Amazon decision by the Court of Justice of the EU (CJEU) last December 

Why watch this webinar on online marketplace brand protection? 

As well as exploring the lessons we can learn from such case law in monitoring, detection and enforcement activities, our speakers Alexandra Di Maggio and Marc-Emmanuel Mellet also addressed the following topics: 

• Can online marketplaces be held liable for the distribution of counterfeit third-party products? 
• Why Louboutin v Amazon suggests that there may be as many answers to this question as there are online marketplaces. 
• How to monitor for trademark infringement and your best tool for detecting counterfeits online. 
• How our online brand protection solution can help you to act quickly to stop infringement of your rights. 

Watch the webinar recording here.

This webinar was also held in French.