Preparing for an IPO? Don’t overlook your IP assets

IP isn’t always the first priority for a business preparing for an initial public offering (IPO); however, the sooner you start thinking about your IP assets, the better prepared you’ll be.

The route to IPO is rarely plain sailing, with deadline and resource constraints the most frequent sources of headache. As with most major business milestones, preparation will prove crucial, and that applies as much to your IP assets as it does to the regulatory requirements that you’ll need to meet. Where should you start?

Understand what you own – and what it’s worth

As a general rule, the sooner you start thinking about your IP assets, the better prepared you will be or you may find that the rights you have in place don’t match exactly the portfolio that you thought you held – or need to hold for the IPO to run smoothly. Verifying your portfolio in advance will allow you to fix any oversights in protection, and reinforce your early valuation exercises.

Consider all types of IP assets

Businesses will typically focus on patent or trademark rights that are already in place, but when it comes to both IP value and opportunities for future growth or expansion, other forms of IP assets are equally important. This includes patents, trademarks and designs that are still in the application phase (domestic and foreign), as well as unregistered rights, manufacturing and distribution agreements, assignments/charges of IP to or from the business, and any IP dispute settlement agreements, including co-existence agreements, as these may impact (positively or negatively) on IP value.

Avoid nasty surprises

Find out what you own – and what you don’t, by pulling together schedules of:

• domestic and foreign patents and patent applications;
• trademarks, trade names and registered designs;
• copyrights and domain names;
• descriptions of important technical know-how belonging to the company, and the methods used to protect trade secrets and know-how; 
• all agreements, with copies, relating to inventions and licences, manufacturing and distribution agreements, assignments of IP to or from the company, any mortgages or ‘liens’ over the company’s IP, any IP dispute settlement agreements including co-existence agreements; and
• any claims or threatened claims by or against the company impacting IP assets.

Find out more about the IP auditing process by downloading our white paper 'Best practices in trademark auditing: a practical guide'.

Use the opportunity to refocus your portfolio

Consolidating your rights and agreements will provide you with a clearer picture of your IP assets, and their respective strengths and weaknesses. As with the IP audit process in general, it will also give you the opportunity to refocus your IP holdings in light of your future business strategy; for example, by ring-fencing key (or ‘core’) IP assets and identifying less strategic or unused rights that may no longer justify the renewal fee. The audit process will also prompt you to make sure your rights are in order (i.e. valid and up-to-date), as it will identify any errors in the chain of title or renewal schedule, and give you the data needed to rectify or work around them.

Give yourself the time not to panic

Typically, the closer you get to the IPO launch date, the more fraught the process will be. Involving your IP team or external advisers and beginning the IP audit early in the process will help you to sidestep any last-minute panics by ensuring that the value and potential of IP assets are fully captured and protected in advance.

For further advice on preparing your IP assets for an IPO, speak to your Novagraaf attorney or contact us below.