[Blog] Mise en place d'un service de demande d'accès aux données des noms de domaine

As gateways to online identities, domain names have evolved into critical assets for businesses of all sizes. They anchor virtual storefronts, foster customer engagement and signify trusted sources of information. However, as their importance has grown, so have the risks of cybersquatting, fraudulent schemes and other forms of bad-faith registration.

In the latest legal wrangle between a brand owner and a supermarket chain in the UK, the Thatchers Cider company has successfully challenged Aldi’s lookalike Taurus Cider. Farhan Kazi provides the background to the trademark dispute and explains why it is good news for market leaders.

If a trademark becomes so common that consumers start using the original brand name as a generic term, you might see it as a compliment. However, from a legal perspective, this type of trademark dilution can undermine your rights to that brand name.