Watch our webinar on Online Brand Protection

Details

On 30 April, we brought together a team of experts to explore the risks and opportunities posed to both brands and consumers online. The recording of this session is available below.

An increasing amount of our everyday lives – from how we shop and research, to how we work and communicate – has already migrated online. Now, with the COVID-19 pandemic and social distancing, we have been further driven from the public sphere, into our private spaces, and onto the internet. What does that mean for brand owners and their consumers?

In this webinar, our experts covered:

  • What businesses can do to protect themselves from the growing threat of hacking and trolling;
  • Experiences of online brand protection issues at some of the world's best known brand names, including any impact during the pandemic;
  • How to set up and manage online brand monitoring and enforcement programmes, including identifying the major threats and measuring success;
  • Finally, tips and advice for getting started online, and technology that may be able to help, including Novagraaf's own Online Brand Protection tool.

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Latest news

News & opinion

Trademarks and cultural associations

Brand name and trademark selection are often associated with navigating potential infringement and opposition risks. Nevertheless, the consideration of local linguistic and cultural sensitivities is also part of the process, and a recent social media spat reminds us that cultural appropriation is a strong element of this, explains UK Trademark Attorney Luke Portnow.

By Luke Portnow,
Trademarks and cultural associations

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