Download our strategic guide to European patent strategies, from the Unitary Patent to national validations and a mixed approach, along with expert guidance on how to select the optimal strategy according to your market needs, budget and business objectives.
A strategic guide to European patent protection
On 8 December 2024, the EU Design Reform package finally entered into force. Volha Parfenchyk explains what the changes mean for design owners in the EU.
EU design law: Preparing for a digital age
What happens if a brand owner applies for a trademark with an overly broad specification of products or services? Aaron Wood shares insights from a recent UK ruling on broad trademarks and bad faith that looks set to impact European trademark holders, too.
Will SkyKick set new limits for trademark registrations in the UK and EU?
Recent UK court decisions – SkyKick and Adidas – are raising critical questions about trademark strategy. This on-demand webinar explores the implications for trademark protection, enforcement and best practices.
[Webinar] Lessons in brand protection: SkyKick and Adidas
What happens if you use a trademark in a virtual, rather than a real-world environment? Omar Hassan shares the practical guidelines released in 2024 by the Swiss Federal Institute of Intellectual Property.
Trademarks in a virtual world: Swiss IP Office publishes its new practice
Louis Vuitton has successfully opposed an EU trademark application for ‘XL Sporting’ based on the trademark reputation of its iconic LV monogram. The EUIPO’s Opposition Division found that the differences between the signs were eclipsed by similarities in the arrangement of the two letters, thereby creating a similar visual overall impression, as Florence Chapin explains.
Louis Vuitton flexes trademark reputation of LV monogram in EU
Does the use of a fictitious date constitute a deceptive trademark in the EU? This is the question currently before the CJEU. Read our article to find out more.
Does including a fictitious date create a deceptive trademark?
Unique to European law, trademark seniority claims provide a practical and economical tool for trademark owners looking to consolidate national registrations. Nonetheless, seniority claims should be handled with caution to avoid irreversible consequences, as Pauline Pilaudeau explains.
Trademark seniority claims under EU law: Advantages and disadvantages
When creating or launching a new product to market, it’s tempting to think in terms only of patent or trademark rights. However, many products comprise a mix of different types of intellectual property, including patent, trademark, design, copyright and related rights.
Types of intellectual property: How much IP is there in any given product?
With trademark attorneys uniquely placed at the cross-section of legal, product and business consulting, a broader range of skills is required to support clients and adapt to new industry trends and technologies. Little wonder this year’s MARQUES conference takes as its theme the ‘many traits of the trademark expert’, says Luke Portnow.
MARQUES conference 2024: Trademarks, traits and trust
A ruling by the European Patent Office’s Board of Appeal has clarified the allowability of amended claims via ‘intermediate generalisation’. Martin Kohrs outlines the decision and what it means in practice.
T 1762/21 and intermediate generalisation before the European Patent Office
Two world-famous sportswear brands recently came head-to-head in a battle over the trademark ‘footware’, with Puma objecting to Nike’s trademark on the basis that it is not eligible for protection, as Lisanne de Vries explains.
Trademark eligibility: Puma overcomes Nike in ‘footware’ case