This June, ECTA heads to Berlin under the theme ‘Bears on the Loose’ to explore the evolving IP landscape in a purposefully playful and engaging spirit. We hope to see you there!
[Trademark event] Join us at the ECTA 43nd Annual Conference
The European Patent Office (EPO) published its second study on innovation in cancer technologies in February, revealing that Europe leads the way in oncology startups but lags behind the United States and China in cancer innovation. Nadège Lagneau explores the key findings, including the central role played by public research in European oncology innovation.
Europe excels in oncology startups but struggles to establish itself in cutting-edge cancer innovation
In January 2025, the French Football Federation (FFF) successfully opposed an EU trademark depicting a highly stylised rooster similar to its distinctive logo. Florence Chapin examines the EUIPO rooster trademark opposition decision, the EU General Court's ruling and the implications for holders of figurative marks.
EUIPO and FFF victorious in dispute over rooster figurative trademarks
The recent dispute over the Chanel N°5 trademark raises the question of whether you can register a number as a trademark in the EU. Clarisse Merdy provides some helpful guidance on numeric trademarks and figurative trademark rights.
Can you register a number as a trademark in the EU?
The EU patent system has changed! We explain how to select the optimal European patent protection strategy for your market needs, budget and business objectives.
How to navigate European patent protection in 2025 and beyond
If a trademark becomes so common that consumers start using the original brand name as a generic term, you might see it as a compliment. However, from a legal perspective, this type of trademark dilution can undermine your rights to that brand name.
Trademark dilution: Don't allow your brand to become a verb or generic term!
Meeting the requirements for trademark distinctiveness is vital for all types of trademarks in the EU but arguing that a mark is distinctive can be even harder in the case of non-traditional trademarks, such as colours and shapes.
Too simple to succeed? The Chiquita case and trademark distinctiveness in the EU
Download our strategic guide to European patent strategies, from the Unitary Patent to national validations and a mixed approach, along with expert guidance on how to select the optimal strategy according to your market needs, budget and business objectives.
A strategic guide to European patent protection
On 8 December 2024, the EU Design Reform package finally entered into force. Volha Parfenchyk explains what the changes mean for design owners in the EU.
EU design law: Preparing for a digital age
What happens if a brand owner applies for a trademark with an overly broad specification of products or services? Aaron Wood shares insights from a recent UK ruling on broad trademarks and bad faith that looks set to impact European trademark holders, too.
Will SkyKick set new limits for trademark registrations in the UK and EU?
Recent UK court decisions – SkyKick and Adidas – are raising critical questions about trademark strategy. This on-demand webinar explores the implications for trademark protection, enforcement and best practices.
[Webinar] Lessons in brand protection: SkyKick and Adidas
Louis Vuitton has successfully opposed an EU trademark application for ‘XL Sporting’ based on the trademark reputation of its iconic LV monogram. The EUIPO’s Opposition Division found that the differences between the signs were eclipsed by similarities in the arrangement of the two letters, thereby creating a similar visual overall impression, as Florence Chapin explains.
Louis Vuitton flexes trademark reputation of LV monogram in EU