EU

Keep up to date by subscribing to our newsletter Perspectives.

News & opinion

​​​​​​​So… distinctive: EU General Court deals blow to L’Oréal in trademark opposition proceedings

Generic and ordinary terms, such as ‘very’, ‘most’ and ‘like’, are normally considered to lack the distinctive character necessary for trademark registration. In finding likelihood of confusion between two trademarks using the word ‘so’, the EU General Court’s recent ruling is remarkable.

By Florence Chapin,
​​​​​​​So… distinctive: EU General Court deals blow to L’Oréal in trademark opposition proceedings

Cookie policy

To provide the best possible experience for website visitors, Novagraaf uses cookies. By clicking "Accept" or continuing using the site, you agree to our privacy policy, including our cookie policy.