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Airbnb trademark ruling clarifies limits of ‘advertising services’ in class 35

The General Court of the EU has confirmed the partial revocation of the Airbnb trademark for ‘advertising services’ (class 35), finding that a business promoting its own offerings does not constitute an ‘advertising service’ aimed at third parties – a key legal lesson for branding strategies.

By Laetitia Cardi,
Airbnb trademark ruling clarifies limits of ‘advertising services’ in class 35