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News & opinion

​​​​​​​So… distinctive: EU General Court deals blow to L’Oréal in trademark opposition proceedings

Generic and ordinary terms, such as ‘very’, ‘most’ and ‘like’, are normally considered to lack the distinctive character necessary for trademark registration. In finding likelihood of confusion between two trademarks using the word ‘so’, the EU General Court’s recent ruling is remarkable.

By Florence Chapin,
​​​​​​​So… distinctive: EU General Court deals blow to L’Oréal in trademark opposition proceedings
Publications

7 steps to creating a strong brand

Registering your chosen name as a trademark helps safeguard that brand value by providing a mechanism to act against third parties seeking to profit from your name and hard work. But, choosing and protecting a 'strong' brand name isn't always as easy as it may appear! In our latest factsheet, we share seven key steps to success.

7 steps to creating a strong brand
Webinars & events

Webinar: Smart IP

On 1 June, Novagraaf's Luke Portnow and Thomsen Trampedach's Markus Rouvinen provided useful take-home points and experiences on implementing smart solutions to current IP challenges in private practice and in-house.

Webinar: Smart IP

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