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UK Intellectual Property Office customer service objectives, image of pedestrian crossing
Hot topics

UK Intellectual Property Office sets out customer service objectives

The UK Intellectual Property Office (UKIPO) has recently updated its customer service standards, outlining key performance metrics to ensure efficiency and transparency in handling IP applications and disputes. However, with waiting times getting longer and longer, Mona Asgari offers advice for applicants on navigating the UKIPO trademark backlog.

By Mona Asgari,
UK Intellectual Property Office sets out customer service objectives
UK trademark requirements and Iceland’s prawn ring
News & opinion

UK trademark requirements and Iceland’s ‘fishy’ marketing ploy

In the latest trademark battle of the UK supermarkets, Iceland has filed an application to register ‘King Prawn Ring’. Is this a genuine attempt to protect its iconic dinner party dish or simply a ‘fishy’ marketing ploy to grab headlines, asks Megan Taylor. She explains what the application reveals about trademark requirements and the ‘dos’ and ‘don’ts’ of IP registration in the UK. 

By Novagraaf Team,
UK trademark requirements and Iceland’s ‘fishy’ marketing ploy