Such has been the success of hard seltzers in the past five years, their consumption has now overtaken that of many strong beers and spirits in homes in the US and other countries worldwide. But, what are hard seltzers and why has this popular drinks craze fallen foul of global regulators? Florence Chapin provides the answers.
Laura Morrish celebrates World Gin Day (11 June) by examining the intellectual property considerations surrounding the popular spirit.
In its unequivocal refusal of 'The Van Gogh' EU trademark application, the European IP Office (EUIPO) has confirmed its previous rulings on the likelihood of confusion between 'fruits extracts, alcoholic' and 'alcoholic beverages’, as Clémence Guilbert explains.
The popularity of no and low alcohol 'sin-free' beverages is raising interesting questions for brand owners, says Vanessa Harrow.