Insights

In the rush to launch a new business, product or service, businesses often fail to consider trademark protection for key elements of their branding. We share eight reasons for starting the trademark process early in the brand creation process.

On 15 September 2022, our experts discussed best practices for protecting 'non-traditional' trademarks in an increasingly innovative world. Register for our webinar recording to find out more.

In June 2022, the World Trade Organization approved the temporary lifting of patents for COVID-19 vaccines. Robert Balsters explains what this means in practice. 

Businesses that are managing different brand names for the same products in different jurisdictions could save time and money by harmonising their trademark portfolio, says Luke Portnow.

With the aim of promoting the use of the French language in commerce, the Quebec government adopted a bill on 24 May 2022 entitled ‘An Act respecting French, the official and common language of Québec’. Volha Parfenchyk explains the contents and implications of the new law. 

When you choose to file a trademark registration can have a direct impact on its validity. Too soon and it could lapse for non-use; too late and it could be invalid. Sigolène Pellet  discusses the key elements to consider when determining the right time to register a trademark.

Model and socialite Hailey Bieber is just one of a long list of celebrities to have registered trademarks to maximise the brand and business opportunities that can come with fame. But fame alone is not enough to guarantee a straightforward trademark registration.

Effective IP portfolio management does not only require access to the right technology and tools. IP firms and departments also need to consider how they approach their day-to-day IP tasks.

On 8 June, the European Court of First Instance ruled on a dispute that has been ticking over between two famous companies for more than five years: the Californian Apple Inc and the Swiss watchmaker Swatch AG.