Insights

Choosing a new company or brand name can breathe new life into an enterprise; on the other hand, not all consumers embrace change. Trademark Attorney Claire Jones sets out points to consider when assessing whether a rebrand is right for you.

It may be desirable or indeed necessary to retain existing ownership structures for brands acquired as part of a merger or acquisition (M&A). However, if the newly merged business has been rebranded, the conflict between the registered legacy brands and the new brand will need to be resolved. 

Can a global brand name limit its life? It's easier said than done, writes Claire Jones.

With Halloween almost upon us, we’ve rounded up some ‘spooky’ and ‘sweet’ case law updates to get us in the mood for tomo

Alcoholic drinks and energy drinks found not to be sufficiently similar in dispute over ‘FLÜGEL’ (wings) trademark.

Of course, you can launch a new brand before obtaining trademark registrations, but you may need deep pockets if you are to obtain the necessary rights after the fact. Claire Jones looks at the recent high profile launch of Jack’s by Tesco.

A recent judgement by the General Court provides a useful reminder of the tests for assessing likelihood of confusion, as well as the evidentiary requirements for establishing the distinctiveness of a disputed mark. Florence Chapin sets out the case. 

The number of countries and regions joining the international system for trademark registration on the basis of the Madrid Agreement and its Protocol, continues to grow. Malawi is the latest country to deposit an instrument of accession

An organisation's value is no longer based simply on its tangible or fixed assets; more often than not, it is the company’s intangible assets, including brand reputation and goodwill, that create its market value.