Insights

While slogans are a widely used advertising and branding tool, they are not easy to protect as trademarks in the EU due to their often-laudatory nature, as Perrine Waendendries explains. 

The Chinese Patent Office (CNIPA) has published new regulations implementing its Patent Law and new examination guidelines. Marion Bénetière outlines the main changes and their implications for companies planning to file patents in China.

With sponsorship of major events, such as this summer’s Olympic and Paralympic Games, costly and highly competitive, many companies seek other ways to grab the public’s attention. But ‘ambush marketing’ can pose risks as well as opportunities, as Maxime Schoots discovers. 

As sports lovers worldwide eagerly await the launch of the 2024 Olympics and Paralympics in Paris this July and August, a complex game of IP protection is unfolding behind the scenes, as Frouke Hekker discovers.  

As the excitement builds for the 2024 Olympic and Paralympic Games in Paris, companies across the globe are eager to share their enthusiasm and support for the world's largest sporting event. But, is it possible to do that legally if you are not an official sponsor of the Games?

During the last few years, there have been some major world events causing seismic shifts in the global economy and the landscape in which we live and work. As another year starts, it is a good time to reflect on the changes facing the IP sector. Vanessa Harrow outlines three changes that are likely to affect IP owners this year.  

Influencer marketing has become big business in our social media-driven world, but how should brand owners best navigate this digital phenomenon? Ariane De Croo explores the thin line between private and professional content creation to offer some advice. 

In November 2023, the EU General Court considered the likelihood of confusion between the trademark application for 'Nivea Skin-Identical Q10' and the existing 'SkinIdent' registration, as Florence Chapin explains.

Negotiators from the European Parliament and the Council of the EU have reached a political agreement on the reform of EU Geographical Indications for agricultural products, wines and spirits. Florence Chapin outlines its implications.