![cultural trademark mistakes](/sites/default/files/styles/172x172/public/2020-08/elena-joland-rJo_cW7vMK8-unsplash.jpg?itok=mUOnir36)
News & opinion
Trademark tips: Beware linguistic errors and cultural appropriation
A Canadian brewery and a New Zealand leather shop have both been caught out this month after using a Māori word as a brand name that has quite a different meaning to the one they had originally intended.