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Model and socialite Hailey Bieber is just one of a long list of celebrities to have registered trademarks to maximise the brand and business opportunities that can come with fame. But fame alone is not enough to guarantee a straightforward trademark registration.
Effective IP portfolio management does not only require access to the right technology and tools. IP firms and departments also need to consider how they approach their day-to-day IP tasks.
On 8 June, the European Court of First Instance ruled on a dispute that has been ticking over between two famous companies for more than five years: the Californian Apple Inc and the Swiss watchmaker Swatch AG.
When it comes to protecting software innovation, copyright can appear to be the only applicable right. Sylvain Chaffraix explains how to include software patents in innovation management strategies in Europe.
Choosing a ‘strong’ brand name for your business can be a challenging undertaking. Depending on your market and industry, there is a risk that your preferred name will have already been registered as a trademark by a third party. But what if you choose a similar logo?
Can you own the copyright to a song title? That’s the question at the heart of the recent dispute over Mariah Carey’s seasonal chart topper 'All I Want for Christmas is You'.
As part of its initiative to curb illicit trade in counterfeit goods, the Kenyan government has introduced the compulsory recordation of IP rights at the Kenyan Anti-Counterfeit Authority. With the new requirement due to come into effect on 1 January 2023, Volha Parfenchyk explains the procedure.
We celebrate World Gin Day (11 June) by examining the intellectual property considerations surrounding the popular spirit.
Generic and ordinary terms, such as ‘very’, ‘most’ and ‘like’, are normally considered to lack the distinctive character necessary for trademark registration. In finding likelihood of confusion between two trademarks using the word ‘so’, the EU General Court’s recent ruling is remarkable.