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The IP sector's use of emerging technologies, such as artificial intelligence (AI), looks set to be a key talking point at this year's Annual Meeting of the International Trademark Association (INTA 2024).
As demand for sustainable products has grown, so has the number of brands making green claims, but who is eligible to register ‘green trademarks’?
You can protect your brand assets using national, regional and/or international trademark filing systems, but which route should you choose? Maxime Schoots outlines the differences.