Trick or treat?
Are intellectual property and traditional knowledge friends or foes? Discover the IP mechanisms that protect folklore and indigenous knowledge this Halloween.
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Celebrating intellectual property and traditional knowledge this Halloween
Are intellectual property and traditional knowledge friends or foes? Discover the IP mechanisms that protect folklore and indigenous knowledge this Halloween.
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Lessons from easyGroup on brand extension success
When creating a brand extension strategy, IP owners could learn much from the easyGroup’s approach to strategic brand development and effective IP management.
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Trademark seniority claims under EU law: Advantages and disadvantages
Unique to European law, trademark seniority claims provide a practical and economical tool for trademark owners looking to consolidate national registrations. Nonetheless, seniority claims should be handled with caution to avoid irreversible consequences, as Pauline Pilaudeau explains.
News & opinion
Types of intellectual property: How much IP is there in any given product?
When creating or launching a new product to market, it’s tempting to think in terms only of patent or trademark rights. However, many products comprise a mix of different types of intellectual property, including patent, trademark, design, copyright and related rights.
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