Welcome to Novagraaf

[Webinar] Lessons in brand protection

Two recent UK court decisions – SkyKick and Adidas – are raising critical questions about trademark strategy. Our on-demand webinar explores the implications for brand owners.

Watch the webinar now

IP and brand development best practices

Discover how integrating IP into your brand development process can help you overcome common legal and commercial pitfalls by downloading our latest white paper.

Download

Receive our IP insights

Keep up-to-date with important developments in IP, upcoming events and our latest thinking by subscribing to our IP newsletter – Perspectives.

Subscribe

Connecting IP perspectives

Looking to take your approach to IP management to the next level? Partner with us to benefit from business-focused legal advice that is fully integrated with efficiency-gaining administrative processes and tailored IP support.

About us

Our latest thinking

UK trademark requirements and Iceland’s prawn ring
News & opinion

UK trademark requirements and Iceland’s ‘fishy’ marketing ploy

In the latest trademark battle of the UK supermarkets, Iceland has filed an application to register ‘King Prawn Ring’. Is this a genuine attempt to protect its iconic dinner party dish or simply a ‘fishy’ marketing ploy to grab headlines, asks Megan Taylor. She explains what the application reveals about trademark requirements and the ‘dos’ and ‘don’ts’ of IP registration in the UK. 

By Novagraaf Team,
UK trademark requirements and Iceland’s ‘fishy’ marketing ploy

A global network of specialists

330+

IP professionals

N°1

Leading trademark representative in the EU, with the most EUTMs and IRs under management at EUIPO and WIPO

12,000+

Clients around the world

For more information, please contact us