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The 2025 Annual Meeting of the International Trademark Association (INTA) will take place in San Diego, California, USA from 17-21 May. Schedule a meeting with Novagraaf's IP team today!
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About usThe European Patent Office (EPO) published its second study on innovation in cancer technologies in February, revealing that Europe leads the way in oncology startups but lags behind the United States and China in cancer innovation. Nadège Lagneau explores the key findings, including the central role played by public research in European oncology innovation.
It is not uncommon for brands to rebrand to ‘refresh’ or ‘reinvent’ themselves. However, any rebranding strategy must consider the need to clear and register any new trademark that you plan to use, as Megan Taylor explains.
By blurring the line between counterfeiting and legality, the phenomenon of ‘Pingti’ is shaking up the world of high-end goods. Férielle Metekalerd explains what a Pingti is and what the quiet luxury trend means for luxury brand protection strategies.
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