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Looking to take your approach to IP management to the next level? Partner with us to benefit from business-focused legal advice that is fully integrated with efficiency-gaining administrative processes and tailored IP support.
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Hot topics
IP in M&A: Challenges to overcome when acquiring brand assets
When businesses merge with or acquire other businesses, the challenge for IP professionals doesn’t stop once the deal is complete. For IP rights to be properly updated and maintained, the question of how to brand and structure the newly merged business first needs to be addressed.
Hot topics
Trademark monitoring: How to protect your trademark rights
Two types of trademark watching exist to help brand owners to protect their rights: Trademark watching for conflicting trademark registrations and keyword monitoring for unauthorised use of brand rights online. We explain why these services are so important and how they work.
News & opinion
Trademark artwork: How to use works of art in branding
Have you ever thought about using a well-known painting or work of art as a trademark? It is a strategy that has proved successful in the past, as illustrated by Nestlé’s adoption of the Johannes Vermeer painting Milkmaid. However, there are a number of pitfalls that must first be identified and overcome, as Volha Parfenchyk explains.
Hot topics
Metaverse NFT tokens: Fad or revolution?
Non-fungible tokens (NFTs) became a hot topic and a potential cause of panic for many IP owners at the beginning of the year. Could the arrival of NFTs and the growth of the virtual herald a revolution for IP rights.
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