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Novagraaf_signe de la main I LOVE YOU_marque emoji
News & opinion

‘I Love You’ emoji trademark devoid of distinctive character, says EUIPO

The Second Board of Appeal of the European IP Office (EUIPO) recently issued a decision confirming the refusal to register an emoji trademark representing ‘I Love You’. The EUIPO had refused to register the pictogram on the basis that it was unable to fulfil the essential function of a trademark, namely to indicate the origin of the products and/or services of a company.

By Laetitia Cardi,
‘I Love You’ emoji trademark devoid of distinctive character, says EUIPO