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Practical differences: Meeting the requirement to prove trademark use in the US

As the requirement to submit proof of use at the USPTO is different to practices in Europe, it can cause problems for brand owners looking to protect their trademarks in the important US market. Marianne Tissot and Marion Mercadier explain when evidence of use is required, and set out best practices for obtaining protection for trademarks in the US.

Practical differences: Meeting the requirement to prove trademark use in the US