Insights

Tomorrow (15 June) is the UK’s national beer day, Beer Day Britain. In preparation for the nationwide communal cheers planned for 7pm, we take a look at some of the trademark issues around craft beer names.

As the United States Patent and Trademark Office (USPTO) grants a trademark right to Play-Doh to protect its distinctive smell, Novagraaf’s Trecina Surti looks at the challenges of registering scent marks in the EU.

Social media networks provide an opportunity to reach and interact with customers in new and, often, more effective ways. But these opportunities are not without risks.

The holder of the word and figurative mark 'Tpresso' sought to prevent the registration of the word mark ‘teaespresso’, on the grounds of likelihood of confusion. Both cover similar tea-related products.

Novagraaf’s Trecina Surti examines how the US Patent and Trademark Office (USPTO) approached a recent high-profile trademark dispute between two doctors.

The administrative procedure for obtaining a patent in Japan is similar to that of most other patent systems, and includes the examination of novelty, inventive step and industrial application of the invention.

What is the scope of protection for a two-letter trademark? Novagraaf’s Frouke Hekker examines the implications of a recent EU General Court ruling.

In today’s budget-focused boardrooms, trademark attorneys need to show that the legal rights that protect those brands aren’t unnecessary costs, but instead add value to the business.

In this special 130-year anniversary issue of Perspectives, produced for this year's INTA Annual Meeting, we look in detail at some of the key issues facing IP professionals today.