Insights

With many interrelated legal and commercial risks to negotiate and overcome, establishing an efficient and effective brand development strategy is easier said than done. Watch our recent webinar for practical insights on how to mitigate and manage legal and commercial challenges in a cost-effective and commercially focused way. 

IP rights provide an invaluable means for protecting the heart and soul of a brand. That's why identifying what trademarks to protect and proactively maintaining those rights is so crucial to the brand development process.

Does the use of a trademark in a connected sector constitute genuine use of that mark? What if that mark is used in differing forms? Florence Chapin outlines a recent EU General Court ruling that provides some answers.

Which court has competency when trademark infringement takes place online? A recent CJEU ruling considered this question in the context of a dispute over meta tag and Google Ads trademark infringement. Volha Parfenchyk outlines its implications.

Discover why blockchain and IP are such hot topics, and why you should timestamp your IP rights using blockchain technology.

Thanks to AI art generators, it’s easier to be ‘creative’ than ever before, but who owns the copyright for art that has been created by a machine? Niké Mion examines recent case law on artificial intelligence and copyright.

The Second Board of Appeal of the European IP Office (EUIPO) recently issued a decision confirming the refusal to register an emoji trademark representing ‘I Love You’. The EUIPO had refused to register the pictogram on the basis that it was unable to fulfil the essential function of a trademark, namely to indicate the origin of the products and/or services of a company.

Trademark availability and clearance checks are a vital part of the brand development process. Mona Asgari explains how to build a strong IP foundation for brand development from identifying IP assets to trademark clearance searching.

Discover five key things you need to know about the Unitary Patent, Unified Patent Court and today's European patent landscape.