![](/sites/default/files/styles/172x172/public/2019-08/shawn-ang-goe-6qHNWFY-unsplash.jpg?itok=GjWeqqYI)
Hot topics
Know your worth: Measuring brand value
We all know that a recognisable and trusted brand name is a powerful asset with clear benefits in terms of customer recognition, loyalty and goodwill, reputation and market share. The challenge lies in quantifying and communicating that value.