How is a trademark, containing or composed solely of Asian characters, assessed in the EU?
IP strategy is best considered at the start of research and development (R&D). The first step is choosing the IP approach to take during product development. Novagraaf’s Mark Suddaby explains the options.
Some of you may have noticed that Disney’s new heroine is called Vaiana in most parts of Europe and Moana almost everywhere else. Novagraaf’s Anca Draganescu-Pinawin explains the disparity.