News & opinion
Asian characters: a good fit for trademarks in the EU?
How is a trademark, containing or composed solely of Asian characters, assessed in the EU?
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Hot topics
IP and R&D: should you search before research?
IP strategy is best considered at the start of research and development (R&D). The first step is choosing the IP approach to take during product development. Novagraaf’s Mark Suddaby explains the options.
News & opinion
Vaiana and Moana: a story of two Disney heroines
Some of you may have noticed that Disney’s new heroine is called Vaiana in most parts of Europe and Moana almost everywhere else. Novagraaf’s Anca Draganescu-Pinawin explains the disparity.