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The EU patent system has changed! We explain how to select the optimal European patent protection strategy for your market needs, budget and business objectives.

If a trademark becomes so common that consumers start using the original brand name as a generic term, you might see it as a compliment. However, from a legal perspective, this type of trademark dilution can undermine your rights to that brand name.

Meeting the requirements for trademark distinctiveness is vital for all types of trademarks in the EU but arguing that a mark is distinctive can be even harder in the case of non-traditional trademarks, such as colours and shapes.

When creating or launching a new product to market, it’s tempting to think in terms only of patent or trademark rights. However, many products comprise a mix of different types of intellectual property, including patent, trademark, design, copyright and related rights.

Two world-famous sportswear brands recently came head-to-head in a battle over the trademark ‘footware’, with Puma objecting to Nike’s trademark on the basis that it is not eligible for protection, as Lisanne de Vries explains. 

With artworks, musical compositions and even literary texts now being created solely by artificial intelligence (AI), who owns the copyrights of such works? After a Czech court issues the first European ruling in an AI and copyright dispute, Niels van der Lee examines its implications for this fast-evolving field of IP law. 

Intellectual property (IP) law is a dynamic and complex field of law. In this article, Valerie Annan gets back to the basics of IP education with a guide to the most important areas of IP law.

Undertaking a regular trademark audit ensures your brand portfolio remains relevant and robust in a rapidly changing market. Find out why and where to start.

With sponsorship of major events, such as this summer’s Olympic and Paralympic Games, costly and highly competitive, many companies seek other ways to grab the public’s attention. But ‘ambush marketing’ can pose risks as well as opportunities, as Maxime Schoots discovers. 

As sports lovers worldwide eagerly await the launch of the 2024 Olympics and Paralympics in Paris this July and August, a complex game of IP protection is unfolding behind the scenes, as Frouke Hekker discovers.  

Influencer marketing has become big business in our social media-driven world, but how should brand owners best navigate this digital phenomenon? Ariane De Croo explores the thin line between private and professional content creation to offer some advice. 

Which court has competency when trademark infringement takes place online? A recent CJEU ruling considered this question in the context of a dispute over meta tag and Google Ads trademark infringement. Volha Parfenchyk outlines its implications.