Ghalia Ben Jdidia explains what Veuve Clicquot’s fight to protect its orange label reveals about the difficulties of establishing distinctive character when seeking to register a colour as a trademark in the EU.
Veuve Clicquot and the battle to register colour as a trademark
Celebrities and influencers have now become 'brands' in their own right, but building a brand around your name and personality does not come without risks, as Trademark Attorney Laura Morrish explains.
Celebrity trademarks: What to do if your brand is you
Finding the right balance between patent protection and legal certainty is a vital part of effective European patent drafting. The Order of the Court of Appeal issued by the Unified Patent Court emphasises the importance of precise drafting of patent claims to avoid ambiguities and guarantee the protection sought.
European patents: How to balance patent protection and legal certainty
Counterfeit issues can spike in the summer months, warns Mariëlle Hoffer. Protect your brand assets effectively this season by taking these two strategic actions.
Two actions to take to overcome counterfeit issues this summer
Discover when, how and where to start when protecting a design via the European and international design registration systems with our practical guide.
Protecting a design in the EU: A practical guide
Reinforce your business's foundation by boosting your intellectual property (IP) awareness and knowledge. Join us to explore the fundamentals of IP law in a comprehensive and practical webinar.
[Webinar] Master the basics of IP: Unlock the power of your intellectual property
A registered mark offers defensive and offensive possibilities, but how and where should you start? Bart Schweitzer outlines trademark enforcement strategies for brand owners.
Trademark enforcement strategies for brand owners
The General Court of the EU recently considered whether the name Pablo Escobar can be registered as an EU trademark on the grounds of public order and/or morality, as Miriam den Boogert explains.
Pablo Escobar and trademark ethics
This year's INTA Annual Meeting in Atlanta (18–22 May) promises to be packed with fascinating discussions. The sessions scheduled at the conference remind us how technology is increasingly so important for trademark practice, as Luke Portnow explains.
Countdown to INTA 2024: The business of innovation
Achieving sufficiency of description can be challenging for patent applications for AI inventions. What can we learn from the EPO Guidelines for Examination?
AI inventions: The importance of description, EPO Guidelines and practical considerations
As demand for sustainable products has grown, so has the number of brands making green claims, but who is eligible to register ‘green trademarks’?
Eco, sustainable, natural, organic… who can register "green" trademarks?
You can protect your brand assets using national, regional and/or international trademark filing systems, but which route should you choose? Maxime Schoots outlines the differences.
Beyond borders: Exploring the international trademark filing system