Finding a branded product for sale on an online platform is now commonplace, as we are in an era where e-commerce is skyrocketing. But what are the implications for brand owners?
How is a trademark, containing or composed solely of Asian characters, assessed in the EU?
Some of you may have noticed that Disney’s new heroine is called Vaiana in most parts of Europe and Moana almost everywhere else. Novagraaf’s Anca Draganescu-Pinawin explains the disparity.