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This June, ECTA heads to Berlin under the theme ‘Bears on the Loose’ to explore the evolving IP landscape in a purposefully playful and engaging spirit. We hope to see you there!
Register for our 17 June webinar to discover how to effectively protect your brands and consumers from online scams on social media platforms and e-commerce sites.
Join us to explore the tension between IP and politics using real-world cases, from the Obama Hope poster to Trump and IKEA v Vlaams Belang, and learn how to navigate IP conflicts, clear IP for use in campaigns, and protect and enforce your valuable assets before major announcements
The 2025 Annual Meeting of the International Trademark Association (INTA) will take place in San Diego, California, USA from 17-21 May. If you're attending, why not schedule a meeting with Novagraaf's delegation of IP experts?
Brand protection is a holistic process involving multiple stakeholders. Matteo Mariano explains why you should involve your trademark attorneys early in your brand project.
As consumer appetite for healthy and functional alternatives grows, trademark applications for healthy food branding have spiked. However, there is a limit to the health and nutrition benefits you can claim in a food or drink trademark. Discover how consumer trends translate into healthy food branding, food trademark applications and IP in the food industry.
Unfair competition and parasitism are major concerns in trademark law, particularly in the luxury sector, where the visual identity of products is crucial. Florence Chapin explores the topic in the context of a recent ruling by France’s Court of Cassation in the dispute between Van Cleef & Arpels and Louis Vuitton over the use of a four-lobed clover motif.
Without trust in the accuracy, coverage and strategic relevancy of the trademark rights in your intellectual property portfolio, how can you be confident in your ability to protect and enforce your valuable brand assets? As part of a comprehensive trademark audit programme, trademark analysis will help your portfolio bloom in the coming year, says guest contributor Elena Galletti, Head of Trademark Services Architecture at Questel.
It is not uncommon for brands to rebrand to ‘refresh’ or ‘reinvent’ themselves. However, any rebranding strategy must consider the need to clear and register any new trademark that you plan to use, as Megan Taylor explains.
By blurring the line between counterfeiting and legality, the phenomenon of ‘Pingti’ is shaking up the world of high-end goods. Férielle Metekalerd explains what a Pingti is and what the quiet luxury trend means for luxury brand protection strategies.
Discover why you should run a new trademark search, from the risk of trademark conflict to the need to ensure you choose a registrable trademark before launch.