News & opinion
Grumpy Cat, or: How to make millions from (almost) nothing
Novagraaf's Anca Draganescu-Pinawin on the cat that grew and protected a business empire using IP rights.
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Novagraaf's Anca Draganescu-Pinawin on the cat that grew and protected a business empire using IP rights.
Finding a branded product for sale on an online platform is now commonplace, as we are in an era where e-commerce is skyrocketing. But what are the implications for brand owners?
How is a trademark, containing or composed solely of Asian characters, assessed in the EU?
Some of you may have noticed that Disney’s new heroine is called Vaiana in most parts of Europe and Moana almost everywhere else. Here, we explain the disparity.