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Unfair commercial practices not only prevent consumers from making informed decisions; they also impact the bottom line and reputation of the impacted companies. Here's what you can do about it.
In our 7 March webinar on IP and packaging, our experts explained how to use trademarks, designs and copyright to protect packaging visuals and messaging, and tackle IP infringement and counterfeiting.
A thorough review of your trademark portfolio now will put both your IP rights and your business in a strong position for the year to come. Assess your registrations for strength, accuracy and cost with the help of our three-step process.
When deciding on your IP enforcement and protection strategy, both the 'sword' and 'shield' functions of trademarks must be kept in mind.
Such has been the success of hard seltzers in the past five years, their consumption has now overtaken that of many strong beers and spirits in homes in the US and other countries worldwide. But, what are hard seltzers and why has this popular drinks craze fallen foul of global regulators? Florence Chapin provides the answers.
In our best practice guide, we set out tools and advice for brand owners looking to establish an effective and proportionate online brand protection strategy, or those looking to update their approach.
Raising the profile of IP in corporate boardrooms is key to moving conversations away from acquisition cost and on to business potential, says Chantal Koller.
In a recent webinar on best practices for European patents, Novagraaf’s Dr Kate McNamara joined experts from Questel to discuss the new European patenting landscape. Here, we summarise some of the key points discussed.
In the rush to launch a new business, product or service, businesses often fail to consider trademark protection for key elements of their branding. We share eight reasons for starting the trademark process early in the brand creation process.
On 15 September 2022, our experts discussed best practices for protecting 'non-traditional' trademarks in an increasingly innovative world. Register for our webinar recording to find out more.
Businesses that are managing different brand names for the same products in different jurisdictions could save time and money by harmonising their trademark portfolio, says Luke Portnow.
Effective IP portfolio management does not only require access to the right technology and tools. IP firms and departments also need to consider how they approach their day-to-day IP tasks.