Strategy

How effective is your trademark portfolio? Discover how a trademark audit can support brands with an international presence or global expansion plans.

Discover what the trademark strategies of UEFA, Wimbledon, the Tour de France and the Olympics can tell us about the role of intellectual property in sports.

In our white paper 'Best practices in trademark auditing: a practical guide', we set out the steps to take to put a trademark auditing programme in place that will help your business to streamline and exploit its portfolio.

Defining an IP strategy will enable nascent companies to prepare effectively for their future growth. Colombe Dougnac from Novagraaf’s SME and Startup team explains where to start.

Counterfeit issues can spike in the summer months, warns Mariëlle Hoffer. Protect your brand assets effectively this season by taking these two strategic actions.

Reinforce your business's foundation by boosting your intellectual property (IP) awareness and knowledge. Join us to explore the fundamentals of IP law in a comprehensive and practical webinar.

As the excitement builds for the 2024 Olympic and Paralympic Games in Paris, companies across the globe are eager to share their enthusiasm and support for the world's largest sporting event. But, is it possible to do that legally if you are not an official sponsor of the Games?

Who is liable for the sale of counterfeit goods on e-commerce platforms, such as online marketplaces? In our 14 November webinar, our experts took a deep dive into EU case law on liability for the sale of counterfeit goods online and share monitoring and enforcement best practices for online marketplace brand protection.

Patents, trademarks, designs and other forms of intellectual property (IP) play a key role in the success of all modern businesses.

As of 1 June 2023, organisations can benefit from the new unitary patent and Unified Patent Court system in Europe. We set out the answers to some frequently asked questions about this new European patent right in our updated white paper 'The Unitary Patent: A practical guide'.

IP rights provide an invaluable means for protecting the heart and soul of a brand. That's why identifying what trademarks to protect and proactively maintaining those rights is so crucial to the brand development process.

Tracking and recording decisions relating to new trademarks and branding is a vital but often overlooked part of the IP management process. In the first article of our new series on brand development, Vanessa Harrow explains why and offers a practical guide on where to start.