
Publications
A TikTok guide for brand owners
Apps provide brand owners with a new way to connect with and market to consumers, but how do you make the most of the opportunities while managing the risks of brand damage or infringement?
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Apps provide brand owners with a new way to connect with and market to consumers, but how do you make the most of the opportunities while managing the risks of brand damage or infringement?
Phishing in the delivery sector has increased exponentially during the COVID-19 pandemic with businesses and their consumers being targeted by a range of sophisticated scams, as Andreas Juchli explains
In May 2021, Pakistan will join the Madrid System for international trademark registrations, becoming its 108th member state, as Frouke Hekker explains.
Forgetting to register a change of name or address on patent office records can be a potentially costly and time-consuming oversight, as Rose-Marie Ehanno and Paul Rolland explain.
On 19 January 2021, we gathered Novagraaf experts to share recordals best practices.
Cease-and-desist letters aren't usually associated with a humorous tone, but levity can sometimes be more effective than dry threats.
On 22 September 2020, we brought together European patent filing and prosecution experts from across the IP community to discuss the why, where and how to manage EP validations, including how you could manage your EP strategy easily and more cost effectively.
What happens to trademark rights when trade sanctions or other restrictive measures are placed on countries by the United Nations Security Council, or by countries or territories, such as the US or EU? Frederik Jocqué outlines the implications.
When budgets are tight, IP expenditure will naturally come under scrutiny, with patent annuity payments often one of the first areas to be identified for cuts.
It takes time, resources and money to create and launch distinctive and effective brands. But how can you be sure that the brand name you have chosen is really yours to use?
Trademark registrations provide an exclusive right to use protected brand names in the markets, and for the goods and services for which they have been registered. To maintain those rights, however, it is imperative to keep trademarks in use.
A Canadian brewery and a New Zealand leather shop have both been caught out this month after using a Māori word as a brand name that has quite a different meaning to the one they had originally intended.