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With sponsorship of major events, such as this summer’s Olympic and Paralympic Games, costly and highly competitive, many companies seek other ways to grab the public’s attention. But ‘ambush marketing’ can pose risks as well as opportunities, as Maxime Schoots discovers.
As sports lovers worldwide eagerly await the launch of the 2024 Olympics and Paralympics in Paris this July and August, a complex game of IP protection is unfolding behind the scenes, as Frouke Hekker discovers.
During the last few years, there have been some major world events causing seismic shifts in the global economy and the landscape in which we live and work. As another year starts, it is a good time to reflect on the changes facing the IP sector. Vanessa Harrow outlines three changes that are likely to affect IP owners this year.
In November 2023, the EU General Court considered the likelihood of confusion between the trademark application for 'Nivea Skin-Identical Q10' and the existing 'SkinIdent' registration, as Florence Chapin explains.
Negotiators from the European Parliament and the Council of the EU have reached a political agreement on the reform of EU Geographical Indications for agricultural products, wines and spirits. Florence Chapin outlines its implications.
Who is liable for the sale of counterfeit goods on e-commerce platforms, such as online marketplaces? In our 14 November webinar, our experts took a deep dive into EU case law on liability for the sale of counterfeit goods online and share monitoring and enforcement best practices for online marketplace brand protection.
Amazon is to become the first online marketplace to join the IP Enforcement Portal (IPEP), a centralised platform created by EUIPO to exchange information related to IP enforcement.
Despite the amount of thought and creativity behind the ‘look’ of a product, there is often a lack of clarity on how to effectively protect a product’s appearance or packaging. Julia Schefman set out the options for protecting a design, including the benefits of a cumulative approach.
On 1 January 2024, new rules will come into effect concerning the UK IP Address for Service. With recent updates to regulations for IP professionals and also the end of supremacy of CJEU case law in the United Kingdom, Luke Portnow explains what's changing and what it means for IP rights holders and trademark professionals operating in the UK.
Conflicting older trademark registrations may not necessarily block the registration of your chosen brand name. Noé Himmelreich explains how an in-use verification search can help you to assess legal and commercial risk.
You have a fantastic idea for your company and launch it with a beautiful and striking brand name and/or logo, but did you remember to check that your chosen name is available first?