In 2018, the General Court of the EU ruled that ‘Perfect Bar' was too descriptive and thus insufficiently distinctive to be registered as a trademark, but the brand owner wouldn’t take no for an answer, as Frouke Hekker explains.
The US Supreme Court has agreed with the holiday booking site’s argument that its Booking.com brand name is not a generic term.
The COVID-19 pandemic has posed new challenges to companies and their legal advisers, including that of obtaining the necessary signatures for the execution of documents. In response, the Law Commission has issue an updated guidance note, as Laura Morrish explains.
We often see opportunistic trademark applications during significant world events, but the Black Lives Matter movement has also thrown a light on racist and racially insensitive branding forcing real change, as Dan Halliday explains.
As a general rule, businesses cannot register generic terms as trademarks when they are directly related to the goods or services being offered. What does that mean for domain names, such as Booking.com?
This year's World Gin Day falls on Saturday 13 June with virtual events planned around the world. Vanessa Harrow explores the IP that accompanies our favourite tipple.
Following news that Nestlé has had to rebrand its ‘Incredible Burger' after a Dutch court found the brand name too similar to the 'Impossible Burger’, Chantal Koller sets out the risks of using laudatory terms in brand names.
The Comité Champagne has successfully challenged the attempt by Czech company Breadway to trademark the term ‘Champagnola’ for use on baked goods, as Manon Brodin explains.
A robust anti-counterfeiting strategy is crucial for all brands as the trade in fakes continues to grow. To mark this year's World Anti-Counterfeiting Day, we set out advice on how to get started.
A recent case examined whether a rights holder could enforce a trademark within the registration grace period, even if the right is subsequently revoked for non-use. Laura Morrish sets out the ruling and explains the importance of regular portfolio reviews to ensure valuable marks are in use.
In Gömböc, the Court of Justice of the European Union (CJEU) has provided some welcome guidance on trademarking designs in the EU.