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What happens if you use a trademark in a virtual, rather than a real-world environment? Omar Hassan shares the practical guidelines released in 2024 by the Swiss Federal Institute of Intellectual Property.
IP licensing can provide companies with additional (or core) revenue streams, enable them to raise brand awareness and enhance their reputation, and extend their brands into new markets and geographies. However, if IP ownership or validity is unclear, it can also pose significant financial and business risk.
Louis Vuitton has successfully opposed an EU trademark application for ‘XL Sporting’ based on the trademark reputation of its iconic LV monogram. The EUIPO’s Opposition Division found that the differences between the signs were eclipsed by similarities in the arrangement of the two letters, thereby creating a similar visual overall impression, as Florence Chapin explains.
Counterfeit purchases spike before seasonal holidays and during designated sales periods, such as Black Friday, Cyber Monday and the January sales. Protect your brand, products and consumers effectively this year by targeting your online brand protection efforts on the most critical channels.
Does the use of a fictitious date constitute a deceptive trademark in the EU? This is the question currently before the CJEU. Read our article to find out more.
In the latest trademark battle of the UK supermarkets, Iceland has filed an application to register ‘King Prawn Ring’. Is this a genuine attempt to protect its iconic dinner party dish or simply a ‘fishy’ marketing ploy to grab headlines, asks Megan Taylor. She explains what the application reveals about trademark requirements and the ‘dos’ and ‘don’ts’ of IP registration in the UK.
Are you facing challenges safeguarding IP in the fashion sector? Novagraaf joined with Questel to share essential strategies to protect your creative ideas for an on-demand webinar last month.
When creating a brand extension strategy, IP owners could learn much from the easyGroup’s approach to strategic brand development and effective IP management.
Unique to European law, trademark seniority claims provide a practical and economical tool for trademark owners looking to consolidate national registrations. Nonetheless, seniority claims should be handled with caution to avoid irreversible consequences, as Pauline Pilaudeau explains.
When creating or launching a new product to market, it’s tempting to think in terms only of patent or trademark rights. However, many products comprise a mix of different types of intellectual property, including patent, trademark, design, copyright and related rights.
Starting your intellectual property audit now will provide the insights and foundation necessary to prepare your budget and activities for the coming year. Get started today with our helpful checklist of trademark auditing activities.